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Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear.
But it wasn't until the early '90s, when Zara's first brick-and-mortar store in the U.S. took off, that fast fashion gained ground. The fast-fashion business model depends on cheap, rapid cycles ...
Fast fashion is a business model that focuses on the production of garments in bulk, and as quickly as possible, in response to current trends, according to Dr. Preeti Arya, an assistant professor ...
The Changs later changed the name Fashion 21 to Forever 21 and changed the business model to fast fashion, drawing from trending fashion and selling the items for low prices. [13] Sales were high enough in the first decade that the company added new stores on an average of every six months, largely in malls. [14]
H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a multinational fashion retailer headquartered in Stockholm, Sweden. Known for its fast fashion business model, H&M offers affordable [clarification needed] clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across ...
One of the largest fast-fashion retailers in America, Forever 21 feeds into the fast-fashion business model of creating large quantities of product in a short time frame.
The fast fashion business model became dominant in the 21st century, leading to an increase in consumption of inexpensive garments. [30] This model can disincentives companies from making durable products. [31] It also has significant health and environmental risks impacting developing countries and garment workers. [30]
As the world’s second-largest industrial polluter, fast fashion releases 1.2 billion tonnes of carbon emissions every year, accounting for 10% of global emissions, according to research from the ...