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Accurate analysis of data using standardized statistical methods in scientific studies is critical to determining the validity of empirical research. Statistical formulas such as regression, uncertainty coefficient, t-test, chi square, and various types of ANOVA (analyses of variance) are fundamental to forming logical, valid conclusions.
Content analysis is an important building block in the conceptual analysis of qualitative data. It is frequently used in sociology. For example, content analysis has been applied to research on such diverse aspects of human life as changes in perceptions of race over time, [35] the lifestyles of contractors, [36] and even reviews of automobiles ...
Quantitative content analysis has enjoyed a renewed popularity in recent years thanks to technological advances and fruitful application in of mass communication and personal communication research. Content analysis of textual big data produced by new media, particularly social media and mobile devices has become popular.
The researcher(s) collects data to test the hypothesis. The researcher(s) then analyzes and interprets the data via a variety of statistical methods, engaging in what is known as empirical research. The results of the data analysis in rejecting or failing to reject the null hypothesis are then reported and evaluated.
Tukey defined data analysis in 1961 as: "Procedures for analyzing data, techniques for interpreting the results of such procedures, ways of planning the gathering of data to make its analysis easier, more precise or more accurate, and all the machinery and results of (mathematical) statistics which apply to analyzing data."
A research design typically outlines the theories and models underlying a project; the research question(s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [1] A strong research design yields valid answers to research questions while weak designs yield unreliable, imprecise or ...
The small N problem arises when the number of units of analysis (e.g. countries) available is inherently limited. For example: a study where countries are the unit of analysis is limited in that are only a limited number of countries in the world (less than 200), less than necessary for some (probabilistic) statistical techniques.
Coding reliability [4] [2] approaches have the longest history and are often little different from qualitative content analysis. As the name suggests they prioritise the measurement of coding reliability through the use of structured and fixed code books, the use of multiple coders who work independently to apply the code book to the data, the measurement of inter-rater reliability or inter ...