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Excel was founded in 1988 by Dallas entrepreneur Kenny Troutt and Steve Smith, as a long-distance reseller in the US telecom sector at the birth of telecom deregulation. In the mid-1980s, Smith developed an interest in the network marketing business model.
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Kenny A. Troutt (born 1948) is an American businessman. He founded Excel Communications, a Texas-based telecommunications company that offered long distance phone service. . Troutt became a billionaire in 1998 when Excel was sold to Teleglobe for $3.5 bill
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The Richards Group, now known as TRG, is an advertising agency in Dallas, Texas. The company was recognized as an Adweek Agency of the Year in 1988, 1990, 1994, and 2002. [ 1 ] TRG’s “We’ll leave the light on for you” radio campaign for Motel 6 was named one of the “Top 100 Ad Campaigns in American History” by Ad Age magazine before ...