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Melissa & Doug, LLC (formerly Lights, Camera, Interaction!, Inc) is an American manufacturer of children's toys, [1] including wooden puzzles, arts & crafts products, plush toys, and other educational toys; [2] [3] a subsidiary of Spin Master since 2024.
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In late 1995, the company acquired Dakin Inc., a stuffed animals company. This acquisition strengthened Applause's generic stuffed animal business to balance out its entertainment license portfolio. Applause created a Strategic Alliances Group to oversee products for food-related and premium-based programs.
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In 1957, Brendle began publishing the company's first catalog. [4] At its peak in 1990, Brendle's had 3,000 employees, and 58 stores. The company filed for Chapter 11 bankruptcy protection in 1992, closing six stores. [5] [6] [7] Douglas Brendle retired in 1995. Brendle's then filed for Chapter 11 for a second time in April 1996. [8]
The company, formerly known as Russ Berrie and Company, was named after its founder, the late Mr. Russell Berrie (1933-2002, aged 69), [1] originated as a maker of stuffed animals, other toys and gifts. [2] As it transitioned into a pure play infant and juvenile company, it acquired the following companies: Sassy, Inc. (Summer 2001) [1]
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