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The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
Automobiles typically have a binomial name, a "make" (manufacturer) and a "model", in addition to a model year. Computers, and computer programs, often have increasing numbers in their names to signify the successive generations. School courses: an abbreviation for the subject area and then a number ordered by increasing level of difficulty.
The following partial list contains marks which were originally legally protected trademarks, but which have subsequently lost legal protection as trademarks by becoming the common name of the relevant product or service, as used both by the consuming public and commercial competitors. These marks were determined in court to have become generic.
A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
Make hay Productive or successful in a short time [1] Moving forward Making progress on an idea or scheme Move the goal posts Change the criteria for success [1] Pick the low-hanging fruit Go (initially) for the easiest options [1] Power to the elbow Get additional backup information to make your case stronger Pull the plug
A name is a label for any noun: names can identify a class or category of things; or a single thing, either uniquely or within a given context. Names are given, for example, to humans or any other organisms, places, products—as in brand names—and even to ideas or concepts. It is names as nouns that are the building blocks of nomenclature.
Design management is the business side of design. Design managers need to speak the language of the business and the language of design. Design management is a field of inquiry that uses design, strategy, project management and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design.