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However, Bud Light's new partnership with the UFC has garnered more negative attention to the company, specifically from pro-LGBT communities after UFC fighter Sean Strickland, who has expressed disdain for the transgender community, tweeted after the partnership was announced that he was going to "fix" Bud Light and "save the day."
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.
It’s still another blow to Bud Light, which sunk to third place in sales at grocery and convenience stores during the summer. No. 1 is Modelo Especial, made by rival Constellation Brands ...
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership position in a field that could be even more important: Tap sales.
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Bud Light continues to be a drag on Anheuser-Busch InBev’s bottom line in the United States, but the world’s biggest brewer saw its global revenue rise and beating expectations.
Some American producers are turning to U.S. production of winter barley as an alternative to hops, but it’s not yet the dominant crop, signaling there’s not an infrastructure in place to ...