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2. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Google Analytics [106] is a free tool that shows the behavior and other information, such as demographics and device type used, of website visitors from social networks. This and other commercial offers can aid marketers in choosing the most effective social networks and social media marketing activities.

3. Social media - Wikipedia

   en.wikipedia.org/wiki/Social_media

   Tools range from free, basic applications to subscription-based, tools. Social media offers information on industry trends. Within the finance industry, companies use social media as a tool for analyzing market sentiment. These range from marketing financial products, market trends, and as a tool to identify insider trading. [84]

4. Social media optimization - Wikipedia

   en.wikipedia.org/wiki/Social_media_optimization

   Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

5. Best SMS Marketing Service (2025): Klaviyo’s Text Message ...

   lite.aol.com/tech/story/0022/20250111/9330388.htm

   SMS marketing is a proven driver of purchasing decisions. Research shows that 65% of consumers make purchases sooner after receiving promotional texts, and 74% subscribe to SMS updates from 2 to 5 brands. Klaviyo helps businesses capitalize on these trends by delivering valuable, timely messages that resonate with subscribers.

6. Social Media Analytics Market Size to Surpass USD 81,494.11 ...

   lite.aol.com/tech/story/0022/20250116/9332988.htm

   The integration of AI and machine learning into social media management unlocks powerful opportunities for businesses to boost their data analysis capabilities. With AI-driven tools, companies can forecast consumer behavior, automate sentiment analysis, and optimize marketing campaigns using real-time insights. For example:

7. Buffer (application) - Wikipedia

   en.wikipedia.org/wiki/Buffer_(application)

   Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Mastodon, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.