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The WOW Awards Limited, [1] trading as The WOW! Awards, is a British organisation which recognises outstanding customer service based purely on customer nominations.. Founded in Merthyr Tydfil, Wales on 10 October 1997 [2] by Derek Williams, the WOW!
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Good quality customer service is usually measured through customer retention. Customer service for some firms is part of the firm’s intangible assets and can differentiate it from others in the industry. One good customer service experience can change the entire perception a customer holds towards the organization. [3] It is expected that AI ...
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Customer experience has emerged as a vital strategy for all retail businesses that are facing competition. [12] According to Holbrook & Hirschman studies [13] (1982) customer experience can be defined as a whole event that a customer comes into contact with when interacting with a certain business. This experience often affects the emotions of ...