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  2. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...

  3. Financial sector development - Wikipedia

    en.wikipedia.org/wiki/Financial_sector_development

    There are ample evidence suggesting that financial sector development plays a significant role in economic development.It promotes economic growth through capital accumulation and technological advancement by boosting savings rate, delivering information about investment, optimizing the allocation of capital, mobilizing and pooling savings, and facilitating and encouraging foreign capital ...

  4. Return on marketing investment - Wikipedia

    en.wikipedia.org/wiki/Return_on_marketing_investment

    Ambler, Tim., Marketing and the Bottom Line (2004) FT Press. ISBN 0-273-66194-9; Aspatore Books Staff, Improving Marketing ROI: Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact (2006) Aspatore Books. ISBN 1-59622-434-7; Lilien, Gary L., Rangaswamy, Arvind, Marketing Engineering (2004) Trafford ...

  5. Example: How to Create an Effective Financial Advisor ... - AOL

    www.aol.com/example-create-effective-financial...

    The post Example of an Effective Financial Advisor Marketing Plan appeared first on SmartReads by SmartAsset. Example: How to Create an Effective Financial Advisor Marketing Plan in 2024 Skip to ...

  6. Product life-cycle management (marketing) - Wikipedia

    en.wikipedia.org/wiki/Product_life-cycle...

    Products require different marketing, financing, manufacturing, purchasing, and human resource strategies in each life cycle stage. Once the product is designed and put into the market, the offering should be managed efficiently for the buyers to get value from it.

  7. Strategic financial management - Wikipedia

    en.wikipedia.org/wiki/Strategic_Financial_Management

    This includes different parts of the business plan, for example marketing and sales plan, production plan, personnel plan, capital expenditure, etc. These all have financial implications for the financial managers of an organisation. [1] The objective of the Financial Management is the maximisation of shareholders wealth.

  8. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    Other objectives in a marketing plan include those for pricing, distribution, and advertising. Quinn describes marketing plans as generally concerned with "8 Ps": Price, Product, Promotion, Place, People, Physical environment, Process, and Packaging. It is important to put both quantities and timescales into the marketing objectives.

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.