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[6] Gitomer believes that cold calling will only annoy customers and will not attract business. Gitomer also believes that referral marketing is a better form of selling and marketing. [6] According to Gitomer, there are "2.5 basic understandings of a cold call": [7] Cold calling is the lowest percentage sale call.
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A silent call is a telephone call in which the calling party does not speak when the call is answered. Most such calls are generated by a cold call telemarketing operation's dialer software, which makes many calls automatically and sometimes does not have an agent immediately available to handle an answered call.
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