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Nike's first popular boot, the Nike Mercurial Vapor, immediately made an impact on its release in 1998 and after Ronaldo wore a pair at the 1998 FIFA World Cup. 2000s: In the first decade of the 21st century laser technology was introduced to produce the first fully customized football boot in 2006. [ 8 ]
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[28] [29] [30] While sponsored by Nike, Modise was one of only ten global stars selected by the sportswear manufacturer to wear a limited edition pink Mercurial SuperFly boot. His global contemporaries included Cristiano Ronaldo , Zlatan Ibrahimovic , Robinho and Didier Drogba , amongst others. [ 31 ]
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [ 2 ] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Martens is sponsored by Nike. In 2017, after Martens’ successes at the 2017 UEFA Women's Euro, Nike released a pair of Oranje Leeuwinnen-inspired Mercurial boots, the “'Lieke' Mercurial Superfly V." [137] In 2019, she featured in Nike's “Dream Further” commercial as promotion for the 2019 Women's World Cup. [138]
We thought a modern construction of his 1998 boot would be a great commemoration of that moment." [284] In 2018, Ronaldo's R9 Mercurial boots inspired the Nike Mercurial Superfly VI boots commissioned for Kylian Mbappé. [286] Unveiled in 2000, a bronze statue of Ronaldo is located next to Ronaldo Field at Nike headquarters in Beaverton, Oregon ...
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