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The ethics of persuasion in professional media fields such as journalism have received some academic attention. Baker and Martinson present a five-part test which defines the five principles of truthfulness , authenticity , respect , equity, and social responsibility (i.e., the importance of the common good). [ 2 ]
The rhetoric of health and medicine is tied to the emergence of rhetoric of science in the early 1970s and 1980s. [10] Contemporary theorists such as Kenneth Burke, Michel Foucault, Thomas Kuhn, Bruno Latour, and Steve Woolgar laid the theoretical groundwork for this early interest in the persuasive dimensions of scientific language.
Medical ethics is an applied branch of ethics which analyzes the practice of clinical medicine and related scientific research. [1] Medical ethics is based on a set of values that professionals can refer to in the case of any confusion or conflict.
Tailoring a health message is one strategy for persuasive health communication. [26] For messages of health communication to reach selected audiences accurately and quickly, health communication professionals must assemble a collection of superior and audience appropriate information that target population segments.
Rhetoric is the art of effective persuasive speaking, often through the use of figures of speech, metaphors, and other techniques. The Greek philosopher Aristotle listed four reasons why one should learn the art of persuasion: [12] Truth and justice are perfect; thus if a case loses, it is the fault of the speaker. It is an excellent tool for ...
Propaganda techniques are methods used in propaganda to convince an audience to believe what the propagandist wants them to believe. Many propaganda techniques are based on socio-psychological research. Many of these same techniques can be classified as logical fallacies or abusive power and control tactics.
Persuasion and the compliance techniques are particularly significant types of social influence since they utilize the respective effect's power to attain the submission of others. Compliance is significant because it is a type of social influence that affects our everyday behavior—especially social interactions.
The question of manipulating feelings and desires through persuasive technology remains an open ethical debate. User-centered design guidelines should be developed encouraging ethically and morally responsible designs, and provide a reasonable balance between the pros and cons of persuasive technologies.