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Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago .
His singing is featured in the successful Budweiser Light "Real American Heroes" and "Real Men of Genius" ad campaign (the decision to change the campaign from "Real American Heroes" to "Real Men of Genius" was made after 9/11) singing plaintively in counterpoint to the wry commentary of voice actor Peter Stacker. Over 100 of these commercials ...
After four decades of making people laugh with sudsy ads about antics involving Real Men of Genius. the Bud Knight, Cedric the Entertainer and more, Anheuser-Busch is going to put a spotlight on ...
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Meanwhile, original Survivor vocalist David Bickler began collaborating on the successful Bud Light beer Real Men of Genius radio ads in the late 1990s and 2000s. The Real Men of Genius ads were popular and included TV spots aired during the 2006 Super Bowl, among others.
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
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The new Bud Light ad features both men and women, much like the recent Super Bowl commercial. Now, the hope is to get back to the mission at hand: portraying Bud Light as a beer for many occasions.
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