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  2. Loyalty business model - Wikipedia

    en.wikipedia.org/wiki/Loyalty_business_model

    Schlesinger and Heskett (1991) added employee loyalty to the basic customer loyalty model. They developed the concepts of "cycle of success" and "cycle of failure". In the cycle of success, an investment in your employees’ ability to provide superior service to customers can be seen as a "virtuous circle".

  3. Loyalty program - Wikipedia

    en.wikipedia.org/wiki/Loyalty_program

    A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...

  4. Service–profit chain - Wikipedia

    en.wikipedia.org/wiki/Service–profit_chain

    The service–profit chain is the central concept in a theory of business management which links employee satisfaction to customer loyalty and profitability.It was proposed in an article in the Harvard Business Review in 1994 by James L. Heskett, W. Earl Sasser, and Leonard Schlesinger, [1] and was later the subject of the book The Service Profit Chain – How Leading Companies Link Profit and ...

  5. 10 Best Grocery Store Loyalty Programs - AOL

    www.aol.com/finance/10-best-grocery-store...

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  6. A Guide to Using Loyalty Programs for Discounts and Freebies

    www.aol.com/guide-using-loyalty-programs...

    4. Combine Loyalty Programs with Other Discounts: To maximize your savings, stack loyalty program benefits with other discounts, such as coupons, sales, or cashback offers. This approach can lead ...

  7. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

  8. 6 Ways Store Loyalty Programs Can Help You Save Big - AOL

    www.aol.com/6-ways-store-loyalty-programs...

    While many store loyalty programs are free, some will cost you an annual membership fee. It is essential to do a cost-benefit analysis before shelling out money to join a loyalty program. If you ...

  9. Maritz, LLC - Wikipedia

    en.wikipedia.org/wiki/Maritz,_LLC

    Maritz is a sales and marketing services company that designs and operates employee recognition and reward programs, sales channel incentive programs, (including incentive travel rewards [2]) and customer loyalty programs. [3] It also plans corporate & association trade shows, meetings and events, and offers a customer experience technology ...