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Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
The Coors Brewing Company is an American brewery and beer company based in Golden, Colorado, that was founded in 1873. ... Coors Light was introduced in 1978. [2]
Through this acquisition and others, Molson Coors owns a number of notable beverage brands including Blue Moon, Carling, Coors Banquet, Coors Light, George Killian's Irish Red, Granville Island Brewing, Hamm's, Hop Valley, Leinenkugel's, Miller High Life, Miller Lite, Milwaukee's Best, Molson Canadian, Molson Export, Steel Reserve, and Terrapin.
Coors Light was first brewed in 1941 but was soon discontinued. It was reintroduced in 1978 as a "diet-beer" alternative to Miller Light, which debuted three years earlier.
Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...
The competition among beer giants is still brewing. ... Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump ...
In 2016, Molson Coors acquired Miller Brewing Company for approximately US$12 billion. [4] The agreement made Molson Coors the world's third largest brewer. [5] Molson Coors is a publicly traded company on both the New York Stock Exchange and Toronto Stock Exchange. Molson Coors has been a constituent of the S&P500 since 2005. [6]
The first use of the term in marketing was in 1941 when the Coors Brewing Company sold a low-abv beer called Coors Light for less than a year. [4] [5] In 1967 New York's Rheingold Brewery introduced a 4.2% pale lager, Gablinger's Diet Beer, brewed using a process developed in 1964 by chemist Dr. Hersch Gablinger of Basel, Switzerland.
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