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  2. Product description - Wikipedia

    en.wikipedia.org/wiki/Product_description

    It is a management product (document), usually created by the project manager during the process of initiating a project in the initial stage of the PRINCE2 project management method. It is approved by the project board as part of the project plan documentation. [1] It should not be confused with a project product description(PPD), which (in ...

  3. Product information management - Wikipedia

    en.wikipedia.org/wiki/Product_information_management

    Product Information Management & Syndication, which stresses the need for capabilities to seamlessly disseminate product content through (online) sales channels. [5] Product experience management is a practice for a company to deliver customers an experience around its products or services throughout the customer lifecycle. [6]

  4. Product marketing - Wikipedia

    en.wikipedia.org/wiki/Product_marketing

    Product marketing managers can also be involved in defining and sizing target markets. They collaborate with other stakeholders including business development, sales, and technical functions such as product management and engineering. Other critical responsibilities include positioning and sales enablement. [1] Product marketing deals with ...

  5. Product management - Wikipedia

    en.wikipedia.org/wiki/Product_management

    Product managers are responsible for managing a company's product line on a day-to-day basis. As a result, product managers are critical in driving a company's growth, margins, and revenue. They are responsible for the business case, conceptualizing, planning, product development, product marketing, and delivering products to their target ...

  6. Product literature - Wikipedia

    en.wikipedia.org/wiki/Product_literature

    Datasheet for a pressure sensor containing a product description and methods of usage. Product datasheets are a form of product literature used to provide quantitative information to the manufacturer or a consumer in relation to a product. A manufacturer may choose to implement datasheets during the development phase of a product as a means of ...

  7. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. [3] In services marketing, an extended marketing mix is used, typically comprising the 7 Ps (product, price, promotion, place, people, process, physical evidence), made up of the original 4 Ps extended by ...

  8. Category:Product management - Wikipedia

    en.wikipedia.org/wiki/Category:Product_management

    Pages in category "Product management" The following 145 pages are in this category, out of 145 total. ... Product life-cycle management (marketing) Product life ...

  9. Core product - Wikipedia

    en.wikipedia.org/wiki/Core_product

    The concept of a Core Product originates from Philip Kotler, in his 1967 book – Marketing Management: Analysis, Planning and Control. [2] It forms the first level of the concept of Three Levels of a Product. Kotler suggested that products can be divided into three levels: core product, actual product and augmented product. [3]