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  2. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    The concept of framing is adopted in prospect theory, which is commonly used by mental accounting theorists as the value function in their analysis (Richard Thaler Included [12]). In Prospect Theory, the value function is concave for gains (implying an aversion to risk ), indicating decreasing marginal utility with accumulation of gain.

  3. Richard Thaler - Wikipedia

    en.wikipedia.org/wiki/Richard_Thaler

    Thaler also is the founder of an asset management firm, Fuller & Thaler Asset Management, [37] which believes that investors will capitalize on cognitive biases such as the endowment effect, loss aversion and status quo bias. [38] Since 1999, he has been the Principal of the firm, [39] which he co-founded in 1993 with Russell Fuller. Fuller ...

  4. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Mental accounting is a behavioral bias that causes one to separate money into different categories known as mental accounts either based on the source or the intention of the money. [58] Anchoring. Anchoring describes when people have a mental reference point with which they compare results to. For example, a person who anticipates that the ...

  5. Nudge (book) - Wikipedia

    en.wikipedia.org/wiki/Nudge_(book)

    One of the main justifications for Thaler's and Sunstein's endorsement of libertarian paternalism in Nudge draws on facts of human nature and psychology. The book is critical of the homo economicus view of human beings "that each of us thinks and chooses unfailingly well, and thus fits within the textbook picture of human beings offered by economists."

  6. My son changed his college major from law to philosophy ...

    www.aol.com/son-changed-college-major-law...

    Looking at Charlie's journey from law to philosophy to sports management might seem concerning to some parents. However, this exploration of different fields shows he's thinking about his future ...

  7. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    One of the most famous examples of the endowment effect in the literature is from a study by Daniel Kahneman, Jack Knetsch & Richard Thaler, [4] in which Cornell University undergraduates were given a mug and then offered the chance to sell it or trade it for an equally valued alternative (pens). They found that the amount participants required ...

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    related to: mental accounting thaler college of law and management studies