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The term itself is, in a strict sense, a neologism and was created especially for this advertising campaign. German , though, frequently creates compound nouns like that on the fly. One of the tag lines incorporating the word was: "Fahrvergnügen: It's what makes a car a Volkswagen".
Helmut Krone came up with the design for "Lemon" and "Think Small" simultaneously. Krone teamed up with copywriter Julian Koenig to develop the "Think Small" and "Lemon" ads for Volkswagen under the supervision of William Bernbach. DDB built a print campaign that focused on the Beetle's form, which was smaller than most of the cars being sold ...
Mood is the general feeling or atmosphere that a piece of writing creates within the reader. Mood is produced most effectively through the use of setting, theme, voice and tone. Tone can indicate the narrator's mood, but the overall mood comes from the totality of the written work, even in first-person narratives .
In my presence, Julie wept twice, once recounting a time John had made her feel like a bad mother and once when John said she had been “the answer to my prayers.” They started their parenting support group in 1989–just 10 couples, once a week, talking about the ups and downs of having children at the Seattle Jewish Community Center.
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It'll make you feel like you're hanging out poolside, warming up under the sun. "Has a strong scent of strawberries with a hint of sugary lemon, the throw is good and it completely fills a room ...
Lemon yellow makes you feel like every season is daffodil season. (Photo: Vionic) These sneakers are made of eco-friendly cotton canvas and Vio-Motion technology, which provides stability, arch ...
The mood of a piece of literature is the feeling or atmosphere created by the work, or, said slightly differently, how the work makes the reader feel. Mood is produced most effectively through the use of setting, theme, voice and tone, while tone is how the author feels about something.