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  2. 14 Celebrities Were Basically Forced To Anglicize, Shorten ...

    www.aol.com/news/14-celebrities-were-pressured...

    Here are 14 celebrities who were pressured to change their names to get ahead in Hollywood: 1. Óscar Isaac Hernández Estrada initially auditioned for roles with the surname Hernández.

  3. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    The characteristics of the nature of the communication impacts the degree of attitude change. One such characteristic is the design of the message; people tend be more persuaded by messages that don't appear to be targeted for them. [1] By nature, there is a primacy effect that occurs with speakers. People are more influenced by what they hear ...

  4. Self-persuasion - Wikipedia

    en.wikipedia.org/wiki/Self-persuasion

    Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Someone who commits to a stance tends to behave according to that commitment. Commitment is an effective persuasive technique, because once you get someone to commit, they are more likely to engage in self-persuasion, providing themselves and others with reasons and justifications to support their commitment in order to avoid dissonance.

  6. 8 out of 10 women change their name after marriage ... - AOL

    www.aol.com/finance/8-10-women-change-name...

    And while people change their names for a variety of reasons, White said the simplest way to mitigate any confusion in a corporate setting from outside sources is to be open about the decision.

  7. Why so few men change their names in marriage - AOL

    www.aol.com/why-few-men-change-names-100000612.html

    Most women still choose to change take their husband’s last name when they get married, while most men keep their own. The reason so few men change their names is likely connected to ingrained ...

  8. Celebrity branding - Wikipedia

    en.wikipedia.org/wiki/Celebrity_branding

    Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. [1]

  9. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.

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