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Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller competitors with hot new products).
Pages in category "Promotional campaigns by Coca-Cola" The following 21 pages are in this category, out of 21 total. This list may not reflect recent changes. *
Share a Coke bottles with different names on them, as sold in the United States. Share a Coke is a multi-national marketing campaign of Coca-Cola.It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. [1]
Open Happiness was a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign. [1] It was developed by the Wieden + Kennedy creative agency. [2] [3]
Coca-Cola sales are flat, but its profits are fizzy. The beverage behemoth posted $11.30 billion in first-quarter revenue on Tuesday, exceeding Wall Street’s $10.96 billion expectations, even as ...
Coca-Cola (NYS: KO) is seemingly on top of the world. Its brand power is indisputable, and its global presence is massive. But increasingly fierce competition pops up and threatens the cola titan.
Coca-Cola was developed in 1886 by pharmacist John Stith Pemberton. At the time it was introduced, the product contained cocaine from coca leaves and caffeine from kola nuts which together acted as a stimulant. The coca and the kola are the source of the product name, and led to Coca-Cola's promotion as a "healthy tonic".