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Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media.
The less paradigm in media studies since the Second World War has been associated with the ideas, methods and findings of Paul F. Lazarsfeld and his school: media effect studies. Their studies focused on measurable, short-term behavioral 'effects' of media and concluded that the media played a limited role in influencing public opinion.
M. Madonna studies; Mass communication; Mass media impact on spatial perception; McLuhan Program in Culture and Technology; Mean world syndrome; Media archaeology
Marshall McLuhan, a seminal theorist in media studies. Often known for the quotation, "the medium is the message." Along with Innis and McLuhan , the political economy of communications was significantly impacted by economist Robert A. Brady ’s teachings.
4.9 Journalism, media studies and communication. 4.10 Law. 4.11 Library and museum studies. 4.12 Medicine and health. 4.13 Military sciences. 4.14 Public administration.
New media studies is an academic discipline that explores the intersections of computing, science, the humanities, and the visual and performing arts.Janet Murray, a prominent researcher in the discipline, describes this intersection as "a single new medium of representation, the digital medium, formed by the braided interplay of technical invention and cultural expression at the end of the ...
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Multimedia studies as a discipline came out of the need for media studies to be made relevant to the new world of CD-ROMs and hypertext in the 1990s. Revolutionary books like Jakob Nielsen's Hypertext and Hypermedia lay the foundations for understanding multimedia alongside traditional cognitive science and interface design issues. [1]