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N. Srinivasa Iyer Ramaswamy (1926–2012), popularly known as Cartman Ramaswamy, was an Indian engineer, educationist, management academic and writer, and the founder director of the Indian Institute of Management, Bangalore. [1]
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge . The editor-in-chief is Mark Tadajewski ( University of York ).
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
Industrial Marketing Management is a peer-reviewed academic journal covering the field of marketing, business-to-business, and industrial marketing. It is published by Elsevier and the editors-in-chief are Adam Lindgreen (Copenhagen Business School) and Anthony Di Benedetto (Temple University). The journal was established in 1971 with R. Derek ...
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The companies claimed, among other things, that the health warnings violated their free speech rights by compelling the companies to endorse the U.S. government's anti-smoking message through ...
A shorter (and different) version of Lilavati's Daughters was brought out as "The Girl's Guide to a Life in Science", edited by Ram Ramaswamy, Rohini Godbole and Mandakini Dubey (co-published with Young Zubaan, New Delhi). This is also an initiative of the Women in Science (WiS) Panel of the Indian Academy of Sciences, Bangalore.
Miles and Snow identify three types of competitive strategies, those adopted by defender, analyzer and prospector types of organization, and a fourth, non-strategic type of organization, whose competitive behaviour is reactive to the perceived environmental conditions within which it operates. [2]