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  2. Power Pivot - Wikipedia

    en.wikipedia.org/wiki/Power_Pivot

    Practically, this means that Power Pivot is acting as an Analysis Services Server instance on the local workstation. As a result, larger data models may not be compatible with the 32-bit version of Excel. Data Analysis Expressions (DAX) is the primary expression language, although the model can also be queried via Multi Dimensional Expressions ...

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Business analytics - Wikipedia

    en.wikipedia.org/wiki/Business_analytics

    In healthcare, business analysis can be used to operate and manage clinical information systems. It can transform medical data from a bewildering array of analytical methods into useful information. Data analysis can also be used to generate contemporary reporting systems which include the patient's latest key indicators, historical trends and ...

  5. Ansoff matrix - Wikipedia

    en.wikipedia.org/wiki/Ansoff_matrix

    The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1] It is named after Russian American Igor Ansoff , an applied mathematician and business manager, who created the concept.

  6. FAME (database) - Wikipedia

    en.wikipedia.org/wiki/FAME_(database)

    FAME Desktop Add-in for Excel: FAME Desktop is an Excel add-in that supports the =FMD(expression, sd, ed,0, freq, orientation) and =FMS(expression, freq + date) formulas, just as the 4GL command prompt does. These formulas can be placed in Excel spreadsheets and are linked to FAME objects and analytics stored on a FAME server. Sample Excel ...

  7. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces , analysis of strategic groups of competitors, value chain analysis and others.

  8. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

  9. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers.