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Figuring out how to measure bra size is important to avoid back pain and ensure clothes fit well. Here, experts share at-home bra sizing instructions.
Wacoal, flagship brand, launched in 1949 in Japan and 1985 in the United States; b.tempt'd, junior brand (sizes 30AA–38E), launched in 2009 worldwide; Elomi, launched 2008 in the UK by Eveden Group, full-figure bras and swimwear (34 bands and up, D through K cup)
Bra size (also known as brassiere measurement or bust size) indicates the size characteristics of a bra. While there is a number of bra sizing systems in use around the world, the bra sizes usually consist of a number, indicating the size of the band around the woman's torso , and one or more letters that indicate the breast cup size.
The lining of the cups is thickened and enhanced with shape-enhancing inserts or foam padding inside the entire lining of cup. Padded bras support the breasts but, unlike push-up bras (see below), are not intended to significantly increase cleavage. [4] Also see water bra below. Plus-size: See Full-support bra above.
Bra manufacturers are careful to claim that bras only affect the shape of breasts while they are being worn. [195] [197] The key factors influencing breast ptosis over a woman's lifetime are cigarette smoking, her number of pregnancies, gravity, higher body mass index, larger bra cup size, and significant weight gain and loss. [198] [199]
In 2017, the sales of cleavage-enhancing bras fell by 45% while, at Marks & Spencer, sales of wireless bras grew by 40%. [7] Some have attributed the rising popularity of bralettes to a new focus on the "athletic body, health and wellbeing", more than "about the male gaze ," [ 8 ] while others suggest a connection to the #MeToo movement.
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