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Probing is seen to be the part of the research process that differentiates the in-depth, unstructured interview from an everyday conversation. [3] This nature of conversation allows for spontaneity and for questions to develop during the course of the interview, which are based on the interviewees' responses.
An interview in qualitative research is a conversation where questions are asked to elicit information. The interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee , in an alternating series of usually brief questions and answers.
A ladder interview is an interviewing technique where a seemingly simple response to a question is pushed by the interviewer in order to find subconscious motives. [ 1 ] [ 2 ] [ 3 ] This method is popular for some businesses when conducting research to understand the product elements personal values for end user.
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
The discourse about postqualitative inquiry arose from the question of “what comes next for qualitative research," [6] particularly regarding how to approach "a problem in the midst of inquiry” [7] in a way that allows new ideas to take shape from preconceived ones. St. Pierre suggested that being restricted to method conforms new research to the form of existing research, hindering ...
A fundamental difficulty with focus groups (and other forms of qualitative research) is the issue of observer dependency: the results obtained are influenced by the researcher or his or her reading of the group's discussion, thus raising questions of the validity of the research (see experimenter's bias).
For this qualitative research project, interviewers were trained to ask probing questions and used tape recorders in order to encourage conversation flow with the anonymous interviewees. The final report, published by the Gender Centre, is meant to complement empirical evidence already existing about the rate of HIV/AIDS in West Africa.
Qualitative research is used in both consumer research and business-to-business (B2B) research. However, qualitative research methods are used depending on whether consumers or business decision-makers are being inter-viewed. In consumer research, a range of qualitative methods are used, particularly in-depth interviews, focus groups and ...