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  2. Brand extension - Wikipedia

    en.wikipedia.org/wiki/Brand_extension

    Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension.

  3. FITS - Wikipedia

    en.wikipedia.org/wiki/FITS

    The earliest and still most commonly used type of FITS data is an image header/data block. [citation needed] The term 'image' is somewhat loosely applied, as the format supports data arrays of arbitrary dimension—normal image data are usually 2-D or 3-D, with the third dimension representing for example time or the color plane. The data ...

  4. Product line extension - Wikipedia

    en.wikipedia.org/wiki/Product_line_extension

    Brand image is a big contributing factor when it comes to product line extension. Within downward extension it can make the brand seem less luxurious, cheap, basic, and inconsistent. In a study, [ 1 ] the results revealed when high status brands downward extend their product line, consumers feel a sense of dishonesty and untrustworthy towards ...

  5. Sustainability brand - Wikipedia

    en.wikipedia.org/wiki/Sustainability_brand

    Sustainability brand extension occurs when a company introduces products of a different product category but under the same sustainability brand name. Multi-sustainability brands occur when a company manages two or more different sustainability brands but in the same product category.

  6. PDF - Wikipedia

    en.wikipedia.org/wiki/PDF

    A PDF file is organized using ASCII characters, except for certain elements that may have binary content. The file starts with a header containing a magic number (as a readable string) and the version of the format, for example %PDF-1.7. The format is a subset of a COS ("Carousel" Object Structure) format. [23]

  7. Cannibalization (marketing) - Wikipedia

    en.wikipedia.org/wiki/Cannibalization_(marketing)

    Cannibalization is an important issue in marketing strategy when an organization aims to carry out brand extension.Normally, when a brand extension is carried out from one sub-category (e.g. Marlboro) to another sub-category (e.g. Marlboro Light), there is an eventuality of a part of the former's sales being taken away by the latter.

  8. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Comparison of graphics file formats - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_graphics...

    Enhanced Metafile Format Plus Extensions Microsoft.emf, .emz ERF: EPSON RAW EPSON TIFF .erf Exif: Exchangeable Image File Format .exif EVA Extended Vector Animation Sharp Corporation.eva application/x-eva EXR: OpenEXR ILM.exr image/exr Used in film effects for 3d rendering and hdr images. Yes [5] FITS: Flexible Image Transport System .fit, .fits