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The Fair Trade Federation does not certify individual products, but instead evaluates an entire business. The FTO Mark, launched in 2004 by World Fair Trade Organization, and identifies registered fair trade organizations. UTZ Certified is a coffee certification program that has sometimes been dubbed "Fairtrade lite". [17]
The 'International Fairtrade Certification Mark is an independent Fair trade certification mark used in over 69 countries. It appears on products as an independent guarantee that a product has been produced according to fair trade political standards.
World Fair Trade Organization (formerly the International Fair Trade Association) is a global association created in 1989 of fair trade producer cooperatives and associations, export marketing companies, importers, retailers, national and regional fair trade networks, and fair trade support organizations. In 2004 WFTO launched the FTO Mark ...
The Fair Trade Certified Mark in the United States was introduced by TransFair USA on the American market in 1998. In 2012 a variation of the US Fair Trade certification mark was adopted with the benefit of being registered globally as a trade mark. The mark is designed to pop better on the shelf through a far simpler design and the use of color.
Fair trade standards are set in accordance to the requirements of the ISEAL Code of Good Practice in standards setting and are in addition the result of an extensive consultation process, involving a variety of stakeholders: producers, traders, external experts, inspectors, certification staff etc. [8]
The next few years saw fair trade labels spring up across Europe and North America, until the umbrella organisation Fairtrade International (known back then as Fairtrade Labelling Organisations International or FLO) was established to unite the rapidly growing movement. In 1997 Fairtrade International began setting out its global standard for ...
The World Fair Trade Organization (WFTO) is the global community and verifier of enterprises that fully practice Fair Trade. It is an association of small and medium sized enterprises (SMEs), farmers or retailers that fully practice the 10 Principles of Fair Trade.
One study concluded that benefits of fair trade to producers were close to zero because there was an oversupply of certification, and only a fraction of produce classified as Fair Trade was actually sold on Fair Trade markets, just enough to recoup the costs of certification. [6]