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A fair trade certification is a product certification within the market-based movement of fair trade. The most widely used fair trade certification is FLO International 's, the International Fairtrade Certification Mark , used in Europe , Africa , Asia , Australia and New Zealand .
The Fair Trade Certified Mark is the North American equivalent of the International Fairtrade Certification Mark used in Europe, Africa, Asia, Australia and New Zealand. For a product to carry either Certification Marks, it must come from Fair Trade USA inspected and certified producer organizations.
Fair trade, by this definition, is a trading partnership based on dialogue, transparency and respect, that seeks greater equity in international trade. Fair trade organizations, backed by consumers, support producers, raise awareness and campaign for changes in the rules and practice of conventional international trade. [3]
The fair-trade system is inefficient at transferring coffee consumers’ goodwill to producers. Direct trade is probably more efficient and sustainable than fair trade. Artificially stimulating more coffee production keeps coffee growers poor, because overproduction makes the prices fall on the world markets.
Fairtrade International was established in 1997. It set private standards relating to labour, cooperative organisation, and the governance of the Fairtrade benefits. The organisation was divided in January 2004 into two independent organisations: [5]
The Trade Justice Movement in the UK was the first formal coalition of groups to use the term "trade justice" (partly because in the UK, "fair trade" usually refers to Fairtrade certification and is a consumer model of change rather than an overtly political movement calling for government action).
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Fair Trade USA, formerly "TransFair USA", [1] is a 501(c)(3) non-profit organization that sets standards, certifies, and labels products that promote sustainable ...