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Personal branding has gained significance due to the use of the Internet, as social media and online identities affect the physical world. Effective personal branding involves highlighting one’s knowledge, experience, and skills to establish a credible image.
Because of that, online identity management often involves participation in social media sites like Facebook, Google+, LinkedIn, Flickr, YouTube, Twitter, Last.fm, Myspace, Quora, Tumblr, Pinterest and other online communities and community websites, and is related to blogging, blog social networks like MyBlogLog and blog search engines like ...
Self-branding, also known as personal branding, describes the development of a public image for commercial gain or social or cultural capital. [55] The rise of social media has been exploited by individuals seeking personal fame and product sales.
As social media platforms have been established and have evolved over the last couple of decades, digital branding has become personal. Individuals have taken to social media to brand and market themselves in building their personal and professional lives. [19] Consequently, boundaries between the personal and professional are fading.
A social media influencer's personal brand and product relation with marketers are important concepts. As social learning theory suggests, influencers serve as informed consumers and authenticity matters. When credible influencers match up with the product, consumers will consider the promoted recommendations.
Internet branding also involves social media interaction and integration. Display and content networks used with repetition are one method of integrating a brand with social media. [1] Behavioral targeting, re-messaging, and site-specific targeting are used as a way to keep a brand in front of a target audience. [1]
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