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The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes.
Timex Group USA, Inc. (formerly known as Timex Corporation) is an American global watch manufacturing company founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut. In 1944, the company became insolvent but was reformed into Timex Corporation. In 2008, the company was acquired by Timex Group B.V. and was renamed Timex Group USA.
The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Timex Ironman watch line that includes the Timex Ironman Datalink series of GPS type watches.
When the Timex Group migrated the microprocessor-controlled, multi-motor, multi-hand technology to its Timex brand in 2012, [4] it created a sub-collection marketed as Intelligent Quartz (IQ). The line employed the same movements and capabilities from the TX brand, [ 4 ] at a much lower price-point -- incorporating indiglo technology rather ...
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December 30, 2024 at 8:20 PM Laura always wondered if her body was running on empty [Getty Images] Olympic gold-medallist Dame Laura Kenny is Britain's most successful female athlete.
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