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2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/conduct-digital-marketing-audit...

   Make sure your relevant content is optimized for those keywords. On-Page SEO: Make sure that title tags, meta descriptions, headlines, and images are optimized according to Google’s best practices.

3. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

4. Responsive web design - Wikipedia

   en.wikipedia.org/wiki/Responsive_web_design

   Luke Wroblewski has summarized some of the RWD and mobile design challenges and created a catalog of multi-device layout patterns. [15] [16] [17] He suggested that, compared with a simple HWD approach, device experience or RESS (responsive web design with server-side components) approaches can provide a user experience that is better optimized for mobile devices.

5. Web design - Wikipedia

   en.wikipedia.org/wiki/Web_design

   Web design encompasses many different skills and disciplines in the production and maintenance of websites.The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.

6. Google PageSpeed Tools - Wikipedia

   en.wikipedia.org/wiki/Google_PageSpeed_Tools

   Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools:

7. Web content management system - Wikipedia

   en.wikipedia.org/wiki/Web_content_management_system

   Good For SEO WCMS websites also accommodate search engine optimization (SEO). Content freshness helps, as some search engines prefer websites with newer content. Social media plugins help build a community around content. RSS feeds automatically generated by blogs, or WCMS websites can increase the number of subscribers and readers to a site.