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She later sold the bra patent to the Warners Brothers Corset Company in Bridgeport, Connecticut, for $1,500 ($22,814 in today's money). Warner manufactured the "Crosby" bra for a while, but it did not become popular and was eventually discontinued. [21] Warner went on to earn more than $15 million from the bra patent over the next thirty years.
A partnership between DuPont and Warners lead to the 1959 invention of Lycra, which allowed for new designs in shapewear and more snug-fitting bras. [21] The late 1950s also saw Warner Brothers diversify its product lineup to include menswear and accessories, as well as sportswear for both men and women.
Warner Brothers Studio Store – Meant to be the WB answer to the rapidly growing Disney Store, the Warner Bros. Studio Stores sold collectibles and apparel based around WB properties including Looney Tunes and DC Comics. The Studio Stores were a victim of the AOL-Time Warner merger, and shuttered operations in 2001. [71]
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Lam founded the company after becoming frustrated with trying on bras in fitting rooms. [8] In March 2017, True & Co. was acquired by PVH, [9] and was integrated into the Heritage Brands division alongside intimate apparel brands Warner's and Olga, sportswear brand Izod, and dress/casualwear brands Van Heusen, Arrow, and Geoffrey Beene.
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