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  2. Social salience - Wikipedia

    en.wikipedia.org/wiki/Social_salience

    The social salience of an individual is a compilation of that individual's salient attributes. These may be changes to dress or physical attributes with respect to a previous point in time or with respect to the surrounding environment. Salient attributes of an individual may include the following: Clothing (e.g., boldly patterned clothing)

  3. Salience (neuroscience) - Wikipedia

    en.wikipedia.org/wiki/Salience_(neuroscience)

    Salience (also called saliency, from Latin saliƍ meaning “leap, spring” [1]) is the property by which some thing stands out.Salient events are an attentional mechanism by which organisms learn and survive; those organisms can focus their limited perceptual and cognitive resources on the pertinent (that is, salient) subset of the sensory data available to them.

  4. Motivational salience - Wikipedia

    en.wikipedia.org/wiki/Motivational_salience

    Incentive salience is a cognitive process that grants a "desire" or "want" attribute, which includes a motivational component to a rewarding stimulus. [1] [2] [3] [9] Reward is the attractive and motivational property of a stimulus that induces appetitive behavior – also known as approach behavior – and consummatory behavior. [3]

  5. Halo effect - Wikipedia

    en.wikipedia.org/wiki/Halo_effect

    Non-psychology/business use of the term "halo effect" describes the monetary value of the spillover effect [a] when an organization's marketing budget is subsequently reduced. [ b ] This was first demonstrated to students via the 1966 version of a textbook and a software package named "The Marketing Game."

  6. Salience - Wikipedia

    en.wikipedia.org/wiki/Salience

    Social salience, in social psychology, a set of reasons which draw an observer's attention toward a particular object; See also. Salient (disambiguation)

  7. Big Five personality traits - Wikipedia

    en.wikipedia.org/wiki/Big_Five_personality_traits

    For example, someone described as conscientious is more likely to be described as "always prepared" rather than "messy". These associations suggest five broad dimensions used in common language to describe the human personality, temperament , and psyche .

  8. Representativeness heuristic - Wikipedia

    en.wikipedia.org/wiki/Representativeness_heuristic

    For example, if we see a person who is dressed in eccentric clothes and reading a poetry book, we might be more likely to think that they are a poet than an accountant. This is because the person's appearance and behavior are more representative of the stereotype of a poet than an accountant.

  9. Self-categorization theory - Wikipedia

    en.wikipedia.org/wiki/Self-categorization_theory

    Under these conditions a perceiver directly bases their behaviour and beliefs on the norms, goals and needs of a salient ingroup. [9] [24] For example, if a person's salient self-category becomes 'army officer' then that person is more likely to act in terms of the norms associated with that category (e.g. to wear a uniform, follow orders, and ...