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Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. [1] [4] It was first produced in 1975.
High Life Light was first introduced in 1994 as a "lighter take on the 120-year-old favorite," Miller High Life says on its website. High Life Light was discontinued in 2021, along with several ...
The series is called More Taste League (MTL) and these ads consist of actor John C. McGinley portraying The Commish of beer to protect Miller Lite's status as the beer of choice. Miller had signed a new agency to handle their TV and radio ads, with the first ones to be unveiled during that time.
During the merger discussions between Molson Coors and SABMiller in 2015, the U.S. Department of Justice (DOJ) agreed to the proposed deal only on the basis that SABMiller "spins off all its MillerCoors holdings in the U.S.—which include both Miller- and Coors-held brands—along with its Miller brands outside the U.S."
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Miller Lite on Instagram: "Luke Combs is back on tour. To celebrate, we're dropping the new Miller Lite x Luke Combs Tour Trucker hat on 4/17, restocking daily until 4/20. Get yours while they last."
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Light beer (sometimes spelled lite beer) is a pale lager that is reduced in alcohol content or calories compared to regular beers. [1] [2] [3] Light beer began to be mass marketed in the United States in the early 1970s, following test marketing and promotion. This was followed by a nationwide rollout of Miller Lite in 1975.