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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. [ 3 ] [ 4 ] PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search ...

  4. Search engine - Wikipedia

    en.wikipedia.org/wiki/Search_engine

    This explains why sometimes a search on a commercial search engine, such as Yahoo! or Google, will return results that are, in fact, dead links. Since the search results are based on the index, if the index has not been updated since a Web page became invalid the search engine treats the page as still an active link even though it no longer is.

  5. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. [1]

  6. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

  7. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks. PageRank works by counting the number and quality of links to a page to determine a rough

  8. AOL Search FAQs - AOL Help

    help.aol.com/articles/aol-search-faqs

    It is important to note that turning off Search History doesn't clear previously saved search history. To turn on or turn off Search History: 1. Go to AOL Search. 2. If you're not already signed in, sign in to AOL Search using your Username and Password. 3. Click Settings at the bottom of the page. 4.

  9. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...

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