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  2. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  3. Category:Free PDF software - Wikipedia

    en.wikipedia.org/wiki/Category:Free_PDF_software

    This is a category of articles relating to free software for making or viewing Portable Document Format (PDF) documents. That is, software which can be freely used, copied, studied, modified, and redistributed by everyone that obtains a copy. Typically, this means software which is distributed with a free software license, and whose source code ...

  4. Management by objectives - Wikipedia

    en.wikipedia.org/wiki/Management_by_objectives

    Management by objectives (MBO), also known as management by planning (MBP), was first popularized by Peter Drucker in his 1954 book The Practice of Management. [1] Management by objectives is the process of defining specific objectives within an organization that management can convey to organization members, then deciding how to achieve each ...

  5. List of Adobe software - Wikipedia

    en.wikipedia.org/wiki/List_of_Adobe_software

    Cool Edit Pro was an audio editing application from Syntrillium Software (now acquired by Adobe) that was the predecessor to Adobe Audition. Creative Mark; Debut is software used to share your work on tablet devices. Device Central is a software program created and released by Adobe Systems as a part of the Adobe Creative Suite 3 (CS3) in March ...

  6. Objectives and key results - Wikipedia

    en.wikipedia.org/wiki/Objectives_and_key_results

    Objectives and key results (OKR, alternatively OKRs) is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. The development of OKR is generally attributed to Andrew Grove who introduced the approach to Intel in the 1970s [ 1 ] and documented the framework in his 1983 book ...

  7. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.

  8. Poppler (software) - Wikipedia

    en.wikipedia.org/wiki/Poppler_(software)

    Poppler is a free and open-source software library for rendering Portable Document Format (PDF) documents. Its development is supported by freedesktop.org . Commonly used on Linux systems, [ 4 ] it powers the PDF viewers of the GNOME and KDE desktop environments .

  9. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    His examples include food for consumers, critical legal information for law firms. Being a "market leader" is a "must-have" market segment is seen as an attractive business position. [9] Creating and delivering value proposition is a significant issue that marketing planners need to consider in planning strategies. Value propositions vary ...

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