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A permanent wave, commonly called a perm or permanent (sometimes called a "curly perm" to distinguish it from a "straight perm"), [1] is a hairstyle consisting of waves or curls set into the hair. The curls may last a number of months, hence the name. Perms may be applied using thermal or chemical means.
The thioglycolic acid in the perm solution reduces the disulfide cystine bonds in the cortex of the hair. [2] In a sense, the thioglycolate removes crosslinks. After washing, the hair is treated with a mild solution of hydrogen peroxide, which oxidizes the cysteines back to cystine. These new chemical bonds impart the structural rigidity ...
The looser curls are then set on perm rods and a chemical solution is then added to the hair to permanently curl it. "Perming" is time and labor-intensive, and expensive to maintain. The chemicals required for the process often cause the wearer's natural hair to become brittle and dry.
Black women buy $7.5 billion worth of beauty products every year, and spend 9x more on ethnic hair products than any other demographic. The measures in place to protect them aren’t enough.
Extending grace and allowing Black women to show up as their most authentic self is becoming an increasingly celebrated idea in both natural and chemically treated hair circles. "Black hair doesn ...
His hair straighten cream was found accidentally when trying to find a solution to ease friction on sewing machines in his tailor shop. Morgan tested his cream on a neighboring dog's fur. With the success of the cream, he established G.A. Morgan Hair Refining Company and began selling his product to Black/mixed people.
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