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  2. Risk aversion - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion

    A person is said to be: risk averse (or risk avoiding) - if they would accept a certain payment (certainty equivalent) of less than $50 (for example, $40), rather than taking the gamble and possibly receiving nothing. risk neutral – if they are indifferent between the bet and a certain $50 payment.

  3. Risk aversion (psychology) - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion_(psychology)

    Risk aversion is a preference for a sure outcome over a gamble with higher or equal expected value. Conversely, rejection of a sure thing in favor of a gamble of lower or equal expected value is known as risk-seeking behavior.

  4. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    The first item in each quadrant shows an example prospect (e.g. 95% chance to win $10,000 is high probability and a gain). The second item in the quadrant shows the focal emotion that the prospect is likely to evoke. The third item indicates how most people would behave given each of the prospects (either Risk Averse or Risk Seeking).

  5. 3 Small Business Ideas for Risk-Averse Entrepreneurs - AOL

    www.aol.com/3-small-business-ideas-risk...

    However, picking a low-cost business and creating a plan for its success can help even the most risk-averse entrepreneur. Alert: highest cash back card we've seen now has 0% intro APR until 2025

  6. Risk-seeking - Wikipedia

    en.wikipedia.org/wiki/Risk-seeking

    In accounting, finance, and economics, a risk-seeker or risk-lover is a person who has a preference for risk. While most investors are considered risk averse, one could view casino-goers as risk-seeking. A common example to explain risk-seeking behaviour is; If offered two choices; either $50 as a sure thing, or a 50% chance each of either $100 ...

  7. Why Risk-Averse Investors Are Wary of the New Bull Market - AOL

    www.aol.com/finance/why-risk-averse-investors...

    The stock market is always a tug-of-war between the bulls and the bears. While even bears know to get out of the way of a stock market on the run, the amazing performance some stocks have put in...

  8. Ellsberg paradox - Wikipedia

    en.wikipedia.org/wiki/Ellsberg_paradox

    It is generally taken to be evidence of ambiguity aversion, in which a person tends to prefer choices with quantifiable risks over those with unknown, incalculable risks. Ellsberg's findings indicate that choices with an underlying level of risk are favored in instances where the likelihood of risk is clear, rather than instances in which the ...

  9. How one man sold risk-averse Volkswagen on an unproven idea ...

    www.aol.com/finance/one-man-sold-risk-averse...

    The 57-year old native Brit managed to convince the generally risk-averse top brass at Volkswagen that the group’s already unwieldy stable of around a dozen different car, truck and motorcycle ...