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  2. 3 Small Business Ideas for Risk-Averse Entrepreneurs - AOL

    www.aol.com/3-small-business-ideas-risk...

    However, picking a low-cost business and creating a plan for its success can help even the most risk-averse entrepreneur. Alert: highest cash back card we've seen now has 0% intro APR until 2025

  3. Risk aversion - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion

    A person is said to be: risk averse (or risk avoiding) - if they would accept a certain payment (certainty equivalent) of less than $50 (for example, $40), rather than taking the gamble and possibly receiving nothing. risk neutral – if they are indifferent between the bet and a certain $50 payment.

  4. Risk aversion (psychology) - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion_(psychology)

    Prospects are coded as gains and losses from a zero point (e.g. using current wealth, rather than total wealth as a reference point), leading people to be risk averse for gains and risk seeking for losses. [5] B. Concave in the domain of gains (risk aversion) and convex in the domain of losses (risk seeking). [1]

  5. Risk-seeking - Wikipedia

    en.wikipedia.org/wiki/Risk-seeking

    In accounting, finance, and economics, a risk-seeker or risk-lover is a person who has a preference for risk. While most investors are considered risk averse, one could view casino-goers as risk-seeking. A common example to explain risk-seeking behaviour is; If offered two choices; either $50 as a sure thing, or a 50% chance each of either $100 ...

  6. 8 common money mindsets holding you back — and tips for ...

    www.aol.com/finance/money-mindsets-holding-you...

    Often, we make risk-averse decisions because we aren’t familiar with how something works. For example, I was able to overcome my risk aversion by learning more about investments and personal ...

  7. Why The Rest of Us Should Be Paying Attention to What Risk ...

    www.aol.com/risk-averse-investors-buy-note...

    A risk-averse investor is someone who prefers to emphasize security over potential gains. Their portfolio is built to preserve capital and prevent losses first and pursue growth second. This isn't ...

  8. Ellsberg paradox - Wikipedia

    en.wikipedia.org/wiki/Ellsberg_paradox

    It is generally taken to be evidence of ambiguity aversion, in which a person tends to prefer choices with quantifiable risks over those with unknown, incalculable risks. Ellsberg's findings indicate that choices with an underlying level of risk are favored in instances where the likelihood of risk is clear, rather than instances in which the ...

  9. Risk neutral preferences - Wikipedia

    en.wikipedia.org/wiki/Risk_neutral_preferences

    In contrast, a risk averse investor would diversify among a variety of assets, taking account of their risk features, even though doing so would lower the expected return on the overall portfolio. The risk neutral investor's portfolio would have a higher expected return, but also a greater variance of possible returns.