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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
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Some achieved notability in another field before becoming copywriters, while others have combined copywriting with another career. Gabriella Ambrosio, novelist and academic who continued to work in advertising. Pinkie Barnes, table tennis champion who later became a copywriter. Gary Comer, founder of a mail-order clothing company.
Some of the course materials produced by The Teaching Company, July 2013 A former company logo. The Teaching Company, doing business as "The Great Courses," formerly Wondrium, is a media production company which produces educational, video, and audio content in the form of courses, documentaries, and series under two content brands: The Great Courses Plus and The Great Courses. [1]
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Example of non-professional copy editing in progress [1]. Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ("copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style, and accuracy.
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In January 2014, YouTube Nation was launched on its channel, as a collaborative project between YouTube and DreamWorks Animation. [6] DWA oversaw the production while YouTube managed the sales and marketing of the series. [7] The series is a news series that rounds up information from the Spotlight channel. [8]