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Pears Glycerin soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt , A. & F. Pears initiated several innovations in sales and marketing.
The original Pears soap advertisement based on Aesop's fable, 1884 The same title was used for a Punch cartoon in 1858, with the subtitle ' Sir Jung Bahadoor and his Knights Companions of the Bath.' This referred to the ennobling of the ruler of Nepal as Knight Grand Cross of the Order of the Bath in return for his support during the Indian ...
Robert Spear Hudson (6 December 1812 – 6 August 1884) was an English businessman who popularised dry soap powder. His company was very successful thanks to both an increasing demand for soap and his unprecedented levels of advertising. After his death, the company was taken over by his son, and was later purchased by Lever Brothers.
She became known as the "Portia of the Law Courts", and her image appeared everywhere, even in an advertisement for Pears Soap. To finance her legal actions in 1884 she sang two songs an evening at a music hall, the London Pavilion, and in 1886 appeared in a brief run of the melodrama Not Alone, but this was not a success. [1]
Andrew Pears realized that there was a need for a gentle soap for these complexions. In 1807 he found a way of removing the impurities and refining the base soap before adding the delicate perfume of garden flowers. [2] He produced a soap refined in a way in which it looked transparent and made longer-lasting bubbles.
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In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product. [ 4 ] [ 5 ] In the late 1800s, trading cards were introduced, a card with an image of a celebrity and a product description which was either given to the customer or inserted ...
Chester and Benson. The Tates and Campbells with Benson. Soap is an American sitcom television series that originally ran on ABC from 1977 through 1981. A parody of soap operas, the show's story was presented in a serial format and featured melodramatic plotlines revolving around a large family in the fictional town of Dunn's River, Connecticut.