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Original file (SVG file, nominally 1,160 × 1,090 pixels, file size: 26 KB) Render this image in Ukrainian (uk) Italian (it) (default language) . This is a file from the Wikimedia Commons .
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IAB standard ad sizes. This illustration has been reduced in size. See actual sizes. To help to better select the right format for the type of ad, Interactive Advertising Bureau has realized a Display Standard Ad Unit Portfolio that works as a guideline that can be followed by the creatives. The IAB ad sizes as of 2007 are : [16]
This illustration has been reduced in size. See actual sizes. Ad sizes have been standardized to some extent by the IAB. Prior to the IAB standardization, banner ads appeared in over 250 different sizes. [16] However, some websites and advertising networks (outside the Eurosphere or North America) may not use any or all of the IAB base ad sizes.
In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example, 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.
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For example, a viewable impression for ads of pre-defined size delivered to pre-defined space on the content page is registered by RealVu when the ad content is loaded, rendered, and at least 60% of the ad surface area is within the visible area of a viewer's browser window on an in focus web page for at least one second.
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