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Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their diversity, equity and inclusion (DEI) programs. But e.l.f. Beauty, a ...
e.l.f. Essentials – includes "every-day" makeup supplies at lower prices, in an effort to be affordable. [18] As of 2023, the company has only two product designations, e.l.f. Cosmetics and e.l.f. Skin. The latter is a skin-care line similar to the discontinued e.l.f Bath & Body line, both including moisturizers, cleansers, and other skincare ...
Tarang Amin, CEO of e.l.f. Beauty, blames January’s slowdown on a “hangover” from December promotions and consumers being distracted by the wildfires in Los Angeles and the looming TikTok ...
Growth powerhouse e.l.f. Beauty continued to take market share in 2023.A year ago, the Oakland, Calif.-based company ranked No. 5 in the US among mass cosmetics brands, according to Nielsen data.
When e.l.f. began, its products were only sold online, and the company still sells directly to consumers on its digital channel. In the latest quarter, digital consumption trends were up 75% year ...
Last year, the company ran its first, featuring Jennifer Coolidge, who had a comical take on e.l.f.’s popular Power Grip Primer. “We saw 57 billion global impressions behind the Super Bowl ...
E.l.f. Beauty turned in one of the best performances of a publicly traded company in 2022, but if you think chairman and chief executive officer Tarang Amin has all of the answers when it comes to ...
E.l.f. Beauty is a favorite brand among Gen Z, and is gaining popularity with millennials and Gen X. Along with its value proposition—most products retail for about $6—and a push for ...