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e.l.f. Essentials – includes "every-day" makeup supplies at lower prices, in an effort to be affordable. [18] As of 2023, the company has only two product designations, e.l.f. Cosmetics and e.l.f. Skin. The latter is a skin-care line similar to the discontinued e.l.f Bath & Body line, both including moisturizers, cleansers, and other skincare ...
Tarang Amin, CEO of popular Gen Z makeup brand E.l.f. Beauty, called the company’s diversity “a key competitive advantage in terms of our results” in an interview with CNN earlier this month ...
Tarang Amin, CEO of e.l.f. Beauty, blames January’s slowdown on a “hangover” from December promotions and consumers being distracted by the wildfires in Los Angeles and the looming TikTok ...
Growth powerhouse e.l.f. Beauty continued to take market share in 2023.A year ago, the Oakland, Calif.-based company ranked No. 5 in the US among mass cosmetics brands, according to Nielsen data.
Thank you for joining us today to discuss e.l.f. Beauty's third quarter fiscal '25 results. I'm KC Katten, vice president of corporate development and investor relations.
When e.l.f. began, its products were only sold online, and the company still sells directly to consumers on its digital channel. In the latest quarter, digital consumption trends were up 75% year ...
Last year, the company ran its first, featuring Jennifer Coolidge, who had a comical take on e.l.f.’s popular Power Grip Primer. “We saw 57 billion global impressions behind the Super Bowl ...
In its fiscal fourth quarter, e.l.f. reported that net sales increased 78% year-over-year to $187.4 million. This growth was primarily driven by strength across retail stores as well as e-commerce ...