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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

3. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Internet marketing. Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine 's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

4. Search engine optimization metrics - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization...

   Search engine optimization metrics. A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be ...

5. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

6. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance.

7. Search analytics - Wikipedia

   en.wikipedia.org/wiki/Search_analytics

   Search analytics. Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other ...