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Walmart's slogan "Save Money. Live Better." is more than simple advertising. It not only represents Walmart's mission but has a rich history.
This slogan boldly declared Walmart‘s competitive pricing advantage against every retailer in America. Always lowest prices, period. Shoppers responded positively, as Walmart‘s sales erupted from $1 billion in 1980 to over $15.9 billion by decade‘s end.
On September 12, 2007, for the first time in 13 years, Walmart introduced new advertising with the slogan, "Save Money Live Better," instead of "Always Low Prices, Always." It commissioned Global Insight for the ads and the report stated that as of 2006, the retailer saves American families $2,500 (~$3,778 in 2023) yearly (up 7.3% from $2,329 ...
Walmart‘s slogan in 2024 continues to be "Save Money. Live Better." – a motto it adopted way back in 2007 to reflect the evolving brand. For savvy shoppers like you, a retailer‘s slogan conveys a lot about its values and what it offers customers. So let‘s explore the history and meaning behind Walmart‘s famous slogans over the decades!
Walmart History. From humble beginnings. To redefining retail. Sam Walton was a man with visionary leadership, and our business is a result of that. Since the first Walmart opened in 1962 in Rogers, Arkansas, we've been dedicated to making a difference in the lives of our customers.
In 1994, Walmart started using the slogan “Always Low Prices, Always.” as a part of its advertisement campaigns. Walmart’s then slogan | Source: Walmart Museum It took three more years for Walmart to reach its first $100 billion in sales within a year – with sales in 1996 totalling $118.1 billion.
Walmart Slogan: Walmart's current slogan is "Save Money. Live Better." This succinct four-word phrase encapsulates the company's mission of offering low prices on quality items to enhance the lives of its customers. Walmart Slogan History:
Walmart's current mission statement and its advertising slogan, which are prevalent at the company’s headquarters in Bentonville, Arkansas—the place where it all began—are the same: "Save people money so they can live better."
The Walmart logo embodies fundamental values like service, excellence, and integrity that Sam Walton embedded into the company’s culture from the start. It signals Walmart’s heritage as a bricks-and-mortar retailer but also now its dominance across e-commerce and global markets.
In 1962, A spark of inspiration led Sam Walton to open the first Walmart, forever changing the way people shop and live. That spark lives on today in Walmart associates and customers around the world.