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The A.C. Nielsen company, which continues to measure television ratings today, took over American radio's ratings beginning with the 1949–50 radio season and ending in 1955–56. [40] During this era, nearly all of radio's most popular programs were broadcast on one of three networks: NBC Red, NBC Blue, or CBS' Columbia network.
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. [2]
Because ratings are based on samples, it is possible for shows to get a 0.0 rating, despite having an audience; CNBC's talk show McEnroe was one notable example. [26] Another example is The CW show, CW Now, which received two 0.0 ratings in the same season. In 2014, Nielsen reported that American viewership of live television (totaling on ...
North's breakfast show rival on Radio 1, Greg James, enjoyed a similar boost, adding about 400,000 listeners to reach 4.3 million between July and September, according to industry ratings body Rajar.
Founded in 1934 by Claude E. Hooper (1898–1954), the company provided information on the most popular radio shows of the era. Claude E. Hooper became well known for his radio audience measurement systems, Hooper Ratings or "Hooperatings". [1] [2] Before beginning work in radio measurement, Hooper was an auditor of magazine circulation. [3]
Time spent listening (TSL) is one of the measurements surveyed by Nielsen Audio in determining ratings for radio stations in the United States.It is the equivalent of Average Time Exposed (ATE), Daily or Weekly.
By 2010 the program was known as by far the most popular overnight show in the country, [2] echoed by The New York Times in 2017, citing Nielsen ratings. [ 3 ] The show is estimated to be carried by over 600 US affiliates, [ 1 ] along with a limited number of FM stations , as well as many Canadian affiliates, several of which stream the show on ...
Ratings are collected year-round, but findings are not made public for about 10 weeks in the summer to allow the networks to experiment with schedules. Radio surveys are conducted by Nielsen Media Research Australia. In Israel, MBER provides radio and TV measurements. In Argentina, radio and television measurement is by Ibope and Infortecnica.