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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Color plays an important role in setting expectations for a product and communicating its key characteristics. [26] Color is the second most important element that allows consumers to identify brand packaging. [27] Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.
The original theory argues that positive emotions are the result of a biobehavioral reward system, where a person feels a positive emotion when they have completed a personal goal. [20] These emotional rewards create actions by motivating approach or withdrawal from a stimuli, depending if the object is positive or negative to the person. [20]
Color theory has described perceptual and psychological effects to this contrast. Warm colors are said to advance or appear more active in a painting, while cool colors tend to recede; used in interior design or fashion, warm colors are said to arouse or stimulate the viewer, while cool colors calm and relax. [13]
It has been suggested that "Colors seen together to produce a pleasing affective response are said to be in harmony". [1] However, color harmony is a complex notion because human responses to color are both affective and cognitive, involving emotional response and judgement.
Consider the mood you aim to evoke; warm tones can foster a cozy atmosphere, while cool hues might introduce a calming effect. Art, a reflection of your taste, allows for breaking conventional ...
When you see posters and graphics related to Black History Month, chances are you'll see them designed with the same four colors: red, black, green, and gold.
Color is used to evoke the desired mood and emotion in the viewer [5] Color is used to create a theme in the design [8] Color holds meaning and can be symbolic. In certain cultures, different colors can have different meanings. [5] Color is used to put emphasis on desired elements and create visual hierarchy in a piece of art [12]