Search results
Results from the WOW.Com Content Network
This narrative can also transform the internal organizational culture. Depending on the narrative chosen by the organization, the management style of the company will inspire different beliefs and social values. By telling their stories themselves, organizations have the power to control narrative storytelling.
Rituals (myths, stories, and sagas) are artifacts that convey organizational history and influence member understanding of values and beliefs. Values direct individual behavior such as loyalty and customer orientation. Acceptance of stated values underlies impressions about trustworthiness and supportiveness, while also informing member behavior.
ISBN. 0-060-56610-8. Built to Last: Successful Habits of Visionary Companies is a book written by Jim Collins and Jerry I. Porras . It outlines the results of a six-year research project exploring what leads to enduringly great companies. The first edition of the book was published on October 26, 1994 by HarperBusiness.
When the decision to return to the office was made, shortly after Saxon’s arrival, Zoom employees wanted to know the “why,” he recalled. So the team told them. “We had a good, honest ...
McKinsey & Company (informally McKinsey or McK) is an American multinational strategy and management consulting firm that offers professional services to corporations, governments, and other organizations. Founded in 1926 by James O. McKinsey, McKinsey is the oldest and largest of the "MBB" management consultancies (MBB).
Narrative identity. The theory of narrative identity postulates that individuals form an identity by integrating their life experiences into an internalized, evolving story of the self that provides the individual with a sense of unity and purpose in life. [1] This life narrative integrates one's reconstructed past, perceived present, and ...
Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [ 2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...
Aside from attributes and benefits, a brand's identity may also involve branding to focus on representing its core set of values. [69] If a company is seen to symbolize specific values, it will, in turn, attract customers who also believe in these values. [65] For example, Nike's brand represents the value of a "just do it" attitude. [71]