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  2. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Marketing. A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who ...

  3. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...

  4. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Business and economics portal. v. t. e. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [ 1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many ...

  5. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion . Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.

  6. Encyclopedia - Wikipedia

    en.wikipedia.org/wiki/Encyclopedia

    Title page of Lucubrationes, 1541 edition, one of the first books to use a variant of the word encyclopedia in the title. An encyclopedia ( American English) or encyclopaedia ( British English) [ 1] is a reference work or compendium providing summaries of knowledge, either general or special, in a particular field or discipline. [ 2][ 3 ...

  7. Edward Yourdon - Wikipedia

    en.wikipedia.org/wiki/Edward_Yourdon

    Edward Yourdon. Edward Nash Yourdon (April 30, 1944 – January 20, 2016) was an American software engineer, computer consultant, author and lecturer, and software engineering methodology pioneer. He was one of the lead developers of the structured analysis techniques of the 1970s and a co-developer of both the Yourdon/Whitehead method for ...

  8. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  9. Tim Ambler - Wikipedia

    en.wikipedia.org/wiki/Tim_Ambler

    Tim Ambler. Born. 1937 (age 86–87) Academic background. Alma mater. University of Oxford. Sloan School of Management. Tim Ambler (born 1937- 3 August 2024) [ 1] was a British organizational theorist, author and academic on the field of Marketing effectiveness. [ 2] Ambler featured on Marketing's list of the 100 most powerful figures in the ...